Monday, December 19, 2011

Austin Publicity & Marketing Tour

Sitting in the airport, waiting for my delayed flight. What a bummer! It’s no one’s fault that there is heavy fog in San Antonio and flights can’t get in or out, but just sitting and waiting can be quite aggravating.  There are a million things I could be doing right now… but it’s hard to be productive when you don’t even have an internet connection.  The airport is supposed to have wi-fi, but its not working either.

This is however, the first opportunity I’ve had to just sit with myself and reflect on the past five whirlwind days in my second home city of Austin.  It is such a great city.  Hundreds of music venues have earned Austin the title of "live music capital of the world," with its 1,900 bands and performing artists calling the Austin area home. Also showered with abundant sunshine and beautiful natural surroundings this city is a nature lovers and outdoor enthusiasts’ dream.

One of the primary reasons for returning to Austin was to promote the book and connect with indie bookstore owners about future book signings. Many thanks to Book Woman, Book People, Domy,  and  Monkey Wrench Books for taking time out of their busy schedules to discuss the possibility of book sales and signings.  I’ve never done this before, but the marketing experience gained from my days in property management were indeed great preparation for a project such as this. It’s probably not the most traditional route, but you do what you know and hope for the best.  After all, nothing ventured…nothing gained!

It was exciting to see “Why Should Men Have All The Fun?!”, being so well received.  Curiosity, questions and laughter was all that was needed to confirm that marketing efforts are headed in the right direction.  Fabulous conversation from both men and women alike proved to be the right mix of motivation for me stay the course.  

It won’t be long now before my dream becomes my reality.  The book is in its final stages of formatting, and is still on target to be released Mid-January 2012.  The book launch party is in it’s final planning stages and should be announced soon!
Before you know it… I’ll be doing a book-signing event in your area.

Here’s to women having all the fun… 

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